Imagine being able to take out your phone, take a picture of yourself, post it on Instagram — and rake in six figures in the process. That’s the kind of luxury that celebrity influencers can happily enjoy. With their millions of followers, companies are willing to pay them top dollar to promote their products, and some of these paychecks are absolutely out of this world. But which of these influencers gets paid the most per post?
25. Meghan King Edmonds – $1,500
Before Meghan King Edmonds had appeared on the smash hit reality series The Real Housewives of Orange County, she never could’ve possibly imagined making so much money from a mere Instagram post. Nowadays, however, a quick payday for her is but a snapshot away.
Her presence on the Bravo TV series earned her a population of diehard followers — one million, to be exact — and now multiple brands are willing to pay her up to $1,500 to promote their product. One of those products is Effy Jewelry, whose art Edmonds can be seen displaying here. Her promotions have also seen her teaming up with Teami, DIFF Eyewear, and many others.
24. Blac Chyna – $2,000
Like many influencers on this list, Blac Chyna is a personality who’s famous for being famous. Hanging around with the likes of the Kardashians and rapper Tyga, she soon built an organic following on her own accord, reaching 16 million followers. As a result, brands have continually expressed heavy interest in collaborating with her — but her price hasn’t been cheap.
According to Jezebel, a female-based blog, she charges up to $2,000 per paid Instagram post, and has done so for brands such as Flat Tummy Tea, Bodyblendz, and Fashion Nova. Clearly those impressive promoting skills of hers are working, because the brands keep coming back for more!
23. Lisa Rinna – $3,000
Meghan King Edmonds isn’t the only Real Housewives star to be raking in the Benjamins with her paid Instagram posts. Lisa Rinna, who became famous on The Real Housewives of Beverly Hills, is a television sensation in her own right — and viewers across America simply can’t get enough of her.
Due to her impressive following of 2.3 million people, companies have been more than willing to pay her handsomely for her work. In her case, she makes around $3,000 per post. That’s not at all a bad haul for something that takes a split second to do. One of the companies she advertises for is White With Style, which specializes in teeth whitening kits.
22. Jenny McCarthy – $3,500
Jenny McCarthy has enjoyed an eclectic mix of what the entertainment world has to offer. She started off as a Playboy model, and later delved into acting, TV hosting, and radio broadcasting. These days, she hosts a talk show on Sirius XM radio called The Jenny McCarthy Show — but believe us when we say she’s got income coming in from elsewhere.
Her fame has earned her a smooth pathway to being a successful Instagram influencer, where she can now enjoy the perks of getting paid for the act of snapping a picture. Indeed, she reportedly gets paid around $3,500 for each post, working with companies like Planet Fitness, Smart Cups, and Teami Blends.
21. Becca Tilley – $15,000
Becca Tilley was so memorable on season 19 of The Bachelor that they invited her back for season 20. Clearly a girl with a flair for being on camera, she’s been racking up fans from day one. Currently, Becca sports a sizable Instagram following of one million. Although she’s not an A-list actress, she’s a famous personality in her own right, and has enough clout to generate up to $15,000 per Instagram post, according to Jezebel.
With sponsorships from brands like Charmin, Bio Oil, and Mural Cerveza, she’s using her popularity to rack up some serious coin. With these numbers, and with her posting on average three times a month, she can make over half a million dollars a year, which is not bad at all for a former reality star.
20. Lauren Bushnell – $15,000
Lauren Bushnell won over American’s hearts — not to mention that of reality star Ben Higgins — when she starred alongside him in The Bachelor’s 20th season. People were so invested in their love that the couple even received a spinoff show, titled Ben and Lauren: Happily Ever After?.
However, eventually the television lovebirds split up, and she wound up marrying singer Chris Lane. Even though she and Ben were no longer an item, her fame was still strong as ever, as evidenced by her 1.4 million followers. She is partnered with a handful of companies, including the health product Ritual multi-vitamins.
NEXT: If you think the payouts have been high up until now, you haven’t seen anything yet!
19. Scott Disick – $20,000
Anyone who’s ever watched a stitch of Keeping Up With The Kardashians has probably heard of Scott Disick at some point, given that he used to date Kourtney herself. However, although most of his fame comes from his affiliation with the Kardashian family, he’s also branched off into gaining quite a reputation in the field of male modeling.
In any case, the man has managed to grow a healthy following over the years, so much so that he can get paid up to $20,000 for a mere Instagram post. Perhaps that’s fair, considering he has over 23 million followers hanging on his every move.
18. Emily Ratajkowski – $80,700
The rise of Emily Ratajkowski happened slowly, and yet it still feels as though it happened overnight. Her biggest break came when she appeared as a model and dancer in the music video for the 2013 hit summer anthem, “Blurred Lines” by singer Robin Thicke.
From that moment on, she’s been everywhere, from acting alongside Ben Affleck in hit films like Gone Girl, to starting her own clothing line. She wields an understandably massive influence over her 26.3 million followers, and therefore there are plenty of companies willing to pay her upwards of well over $80,000 just to promote their product.
17. Bella Hadid – $86,300
Yet another supermodel who’s amassed massive influence over her sweeping nation of Instagram fans is Bella Hadid. Coming from a family of models (her mother Yolanda and her sister Gigi are models as well), she knows the game quite well. Top fashion designers such as Chanel, Versace, Givenchy, and plenty more have all been happy to sponsor her income in return for her services of promotion.
Her major sponsors have included such massively well-known names as Dior Makeup. All she has to do, like the rest of the influencers on this list, is to pose with her product — and she can earn up to $86,300 every time, depending on what product is being advertised.
NEXT: We’re about to take a massive leap into the stratosphere of social media paychecks — what these influencers make is extraordinary.
16. Stephen Curry – $142,000
If your eyes are drawn to that massive six-digit number of $142,000, we don’t blame you. NBA star or not, that’s a huge sum of money to be getting paid for a mere Instagram post. That being said, Golden State Warriors legend Stephen Curry grew up with a keen eye for marketing his brand.
With a father who played in the NBA, Dell Curry, Stephen went to the best schools and received the best basketball training a kid could ask for. Now he’s one of the biggest stars on the planet, and can make a fortune from advertising something as simple as a watch. However, his most prominent brand who sponsors him is clothing company Under Armour.
15. Conor McGregor – $169,000
Another athlete with a mass following is Irish MMA fighter Conor McGregor. This champion of his field has partnerships with Monster Energy, HiSmile, and X. It’s no surprise that Monster Energy sponsors him, considering the fact that watching him fight is about as exhilarating as taking a swig of the drink itself.
With 36.5 million followers on social media, McGregor is an absolute titan when it comes to promoting products, and therefore he commands an impressive $169,000 per each post. It seems like an otherworldly sum of money for not that much work — but given how hard he pushes himself in the ring, we’ll give him a pass.
14. Priyanka Chopra – $271,000
We’re going to take another generous leap in the rankings right now, and for good reason. We’ve reached the realm of Priyanka Chopra, the Bollywood starlet-turned-influencer, who wields a whopping 53 million followers. This places her in a category well above the celebrities we’ve already discussed, and past the quarter million mark of how much money she makes per post.
Indeed, the actress reportedly can make up as much as the dizzying amount of $271,000 for a single paid post. One of her better-known promotions is JBL Audio, a company which makes electronics for the world’s listening pleasure, though she has strong partnerships with countless other brands.
13. Demi Lovato – $458,000
When it comes to paychecks per post, we’re not in Kansas anymore. According to finance website Hopper HQ, pop star sensation Demi Lovato can sometimes make up to $458,000 per Instagram post. That’s a sum of money some people don’t make throughout their entire lives.
But Lovato has her fan base following her every move, and clamoring to take in her every word of wisdom. She has over 82 million followers, so when you talk about reaching a wide public, we’re not surprised companies are running to work with her. Even something as simple as posing with a bag of chips may well help fund her next vacation.
12. Kevin Hart – $480,000
Kevin Hart slowly but surely pushed his way into the crème de la crème of elite Hollywood influencers, and the proof is in the pudding. The only reason advertisers are willing to pay him nearly a half a million dollars for one little Instagram post is because fans respect his opinion quite a lot — and he’s got 91 million of them.
For the companies he partners with, it’s a win-win scenario. They receive the kind of top-notch advertising most companies dream of, and Hart receives a big fat paycheck. One of the products Hart has been promoting is Vita Hustle, a company that specializes in health vitamins aimed to improve performance.
11. Khloé Kardashian – $598,000
It almost seems like anyone remotely connected to the Kardashians should have a spot on this list, yet another avenue helping to make them even wealthier than they already were. But in the case of Khloé Kardashian, she’s always been a prominent sister at the center of it all, and a frequently viewed and discussed character on Keeping Up With The Kardashians.
When she brought her fame to social media, fans loved getting a sneak peek into her life behind the scenes, and they were inspired through watching her journey to be as fit as possible. With 111 million people looking at her posts, companies have been willing to give her a whopping $598,000 per post, according to Hopper HQ.
NEXT: These celebrity influencers are clearly doing well for themselves. But in the top 10, we’re going to see the Mount Rushmore of social media payouts.
10. Kendall Jenner – $611,000
Following Khloé by a slim margin is her beloved half-sister Kendall Jenner. She was but a young teenager when the world was first introduced to her on the reality show Keeping Up With The Kardashians. From that moment forward, the seeds of her popularity were well on their way to bearing fruit.
As she grew into herself as a woman, modeling agencies came calling, and the world fell in love with her even more. Now she’s an Instagram-posting juggernaut with over 129 million followers. Kendall uses that platform in part to promote brands like Longchamp, Proactiv, Aritzia, and Form A Well Beauty, a company which makes professional styling tools, such as hair straighteners.
9. Nicki Minaj – $651,000
Towards the end of 2019, rapper Nicki Minaj put her fans into a state of shock and disbelief by telling them that she was retiring from the music industry. A day later, she apologized and indicated she actually wasn’t so sure. But the thing about Minaj is that regardless of what she does, an indisputable truth remains: her fans will know about it.
They hang on her every word, and certainly pay close attention to the various products she posts. Take Fendi, for example, a prominent fashion company with whom she has a direct partnership. She’s wearing their clothes in many of the posts she uploads to her Instagram. But chances are, her fans have no idea she makes $651,000 per post.
8. Neymar Jr. – $722,000
It’s hard to even begin to fathom the level of international fame that soccer stars like Neymar have. The Brazilian star has accomplished quite a lot in his athletic career, including winning a gold medal for his country in the 2016 Rio Olympics. Although he’s got multiple brands willing to pay him for his promotional services, Red Bull energy drink has his loyalty.
He can be seen on his Instagram advertising their product constantly, reminding his fans how Red Bull can truly give you wings. But it’s key to remember: while Red Bull may be powerful, chances are, it probably can’t help you play like Neymar — nor get paid as much as him.
7. Taylor Swift – $748,000
It’s clear the level of influencer status has risen pretty high. Taylor Swift is one experienced artist who’s the queen of social media, while nonetheless managing to maintain intimate relationship between herself and her fans. In addition to her 132 million followers, the influence she has over her fans is what the companies who pay her can’t help but gawk at.
This is why, according to finance website Hopper HQ, Swift reportedly gets to rake in $748,000 every time she posts an advertisement on Instagram. When you’re at the level of Swift, you’re allowed to raise the threshold a bit — and she certainly has.
6. Dwayne “The Rock” Johnson – $882,000
Given the legendary status “The Rock” has as a symbol of athletic prowess, it’s understandable that companies would be vying for his attention to gain his sponsorship. As such, Under Armour, the popular sports clothing brand, has worked with The Rock to help promote his own clothing line, Project Rock.
As an ambassador for Under Armour, he can frequently be seen promoting their products on Instagram, and he makes a killing doing it. Hold on to your hats, because he reportedly earns up to the gargantuan amount of $882,000 per post. After dominating both the wrestling and acting industries, now he’s taking over social media too!
5. Selena Gomez – $886,000
When Selena Gomez was a Disney child star, she had the advantage of possessing the means to easily build a following from a young age. Now that she’s older and a fully fledged pop singer, her level of popularity is off the charts. She currently can boast a total of 177 million followers, a number that allows her to leverage some massive paychecks.
One of the brands that managed to snag her was Coach, a fashion company that specializes in real-made leather handbags. Clearly her advertisements are working, because they’re continuing to pay Gomez. In fact, it’s been reported that Gomez gets paid $886,000 per post — but that can be seen as little compared to what’s coming.
4. Kim Kardashian West – $910,000
Just like her sisters, Kim Kardashian West is famous because she’s, well, a Kardashian. That being said, she’s arguably the most famous, which is why she’s so high on this list. The fact that she’s married to music mogul Kanye West certainly doesn’t hurt matters, either.
When it comes to brands, having a star like Kim Kardashian promoting their products can be like a dream come true, which is why it can be sometimes worth the investment to spend nearly a million dollars for it. We’ll suspend our belief at the surrealness of it all, but at this point on the list of how much major influencers get paid, can anything really surprise us?
3. Cristiano Ronaldo – $975,000
He’s not the first international soccer star on this list, but certainly the biggest. Cristiano Ronaldo is literally on another level as far as his superstardom goes, which puts him at alpha-level status as far as influencing goes. When the Portuguese athlete promotes the product of a company, fans are likely going to listen to him.
And with an Instagram following of 219 million people, it’s safe to say his words will be seen and regarded far and wide. For this reason, companies have been willing to compensate him up to $975,000 for a single post. He collaborates with multiple brands, including Nike Football, with whom Ronaldo has a paid partnership.
2. Ariana Grande – $996,000
According to finance website Hopper HQ, Ariana Grande can literally receive a paycheck for up to $996,000 just for simply having taken a picture and clicking “post”. There are people out there who would do much worse for much less…but in Grande’s case, perhaps it’s worth it for these companies to shell out that money.
The sensational singer’s price point is so high simply because she gives these products a massive spotlight to her veritable legions of diehard fans. Indeed, Grande has a fan base of 186 million loving followers, and chances are that many of them are likely to buy the various products that she promotes.
1. Kylie Jenner – $1.26 million
The number one slot for this impressive list of influencers who get paid the most per post goes to Kylie Jenner — and frankly, it’s hard to be surprised. This member of the Kardashian clan was lauded by Forbes magazine for being the youngest ever self-made billionaire, thanks to the success of her cosmetics line.
But there’s a reason she commands an absolutely unfathomable $1.26 million for her promotions on Instagram. It’s because she’s deeply connected with her fans, so much so that those fans will take her suggestions for products quite seriously. Sporting paid partnerships with massive brands like Calvin Klein, Bondi Sands, and Adidas, Jenner has one of the highest net worths in all of show business.
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