A man named Satharith By was seriously struggling to get customers to come to his new donut shop in Missouri City, Texas. Then came Twitter for the win! The man’s son sent out one tweet about the shop and it completely turned the business around for the better.
A Hurting Business
Satharith had just opened up his own donut shop in the area in March and was excited about its potential. It was named Billy’s Donuts after the man’s son, Billy. Satharith was so happy to have his own business, he woke up at 2 AM each day to make donuts and other baked goods for the shop.
In spite of having tasty treats and a welcoming atmosphere, the shop wasn’t gaining any traction. More than likely, the empty shop was due to big names like Krispy Kreme and Dunkin Donuts ruling the donut industry. Billy couldn’t bear to see his father disappointed and sad so he came up with an idea to try to help.
Calling On Twitter
Billy took to his Twitter account (@HiBillyBy) to share the news about his dad’s fledgling shop. “My dad is sad cause no one is coming to his new donut shop,” he shared, along with pictures of Satharith in the empty shop.
Billy’s hope was to get a few of his friends to come out to support Billy’s Donuts. He had no idea that his tweet would reach thousands and change things around for his dad and his business completely.
A Big Turnaround
After Billy sent the tweet, it quickly went viral, earning over 250,000 retweets and 500,000 likes. The Twitter engagement also turned into a real-life engagement. Soon the shop was flooded with customers who bought donuts, cinnamon buns, kolaches, and other great treats. Billy later let his new fans know that the shop had sold out of donuts for the day!
The success of the shop continues. Billy’s Donuts now has almost 160,000 followers and has still been selling out every day. Satharith gets up even earlier now to make more food for this new fanbase. And, because of the huge turnout, executives from Twitter also stopped by to sample some donuts. The company even paid the tab for some customers to eat at the shop! And it’s all thanks to a simple tweet. Never underestimate the power of social media!
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