To Top

Iconic Brands and Products To Get Ahold Of Now, Because They May Disappear Sooner Than You Think

Updated on

Claires products brands discontinued

America might have to soon say goodbye to some of its all-time favorite brands and products in the near future. But not to worry, we’re giving everyone plenty of time to emotionally prepare before they disappear from the shelves and storefronts. So take a look at this list of beloved consumer goods in jeopardy of becoming things of the past, and then head to the stores to stock up!

1. Fabric Softener

Here’s a hard fact about soft clothes: Between 2007 and 2015, sales of fabric softeners dropped 15 percent across the United States. People just are not interested in buying fabric softeners anymore. And there are a few reasons for their tumbling decline.

fabric softener products brands discontinued


According to market analysts, the drop in sales has to do with public perception, particularly among Millennials. Funny enough, many have told analysts that they don’t buy fabric softeners because they don’t really know what the product is for, and so they don’t want to spend their money on it. That must be a real downer for Downy.

2. The iPod

Long gone are the days of deciding between which brightly colored iPod nano to pick out. Long gone also are the days of hearing the gentle audio clicks that come with moving your finger in a circle as music lovers try to pick out the next tune for their listening pleasure.

products brands discontinued


For lovers of the iPod, which began to see its demise in 2017, hopes of a resurgence of the iconic handheld music player are very low. With the development of the next-generation iPod touch, it seems Apple is signaling to its consumers that the only way they will see an old-school iPod is in a used electronic store.

3. Wheaties Cereal

For anyone who is still saying “Eat your Wheaties,” they better stock up while there is still time. Pretty soon, there might not be a chance to eat what has long been considered one of America’s classic cereals. That’s because the iconic breakfast brand known to feature some of the best sports icons of all time, has seen some sales going down by the spoonful.

products brands discontinued

Sam Greenwood/Getty Images

Instead, consumers across the United States are starting to enjoy a huge range of morning meal options. From the breakfast burritos that are great on-the-go, to chic brunch venues that are keen to turn breakfast into an event, there’s no lack of options. And for the die-hard cereal lovers, many are choosing to forgo some of the healthier cereals and instead pick up a more sugary option.

4. Bars of Soap

Bars of soap used to be one of the most standard bathing products, bar none. But today, bars of soap are vanishing from bathroom sinks, and those quintessential soap-bar holders that used to be in every shower are slowly disappearing or being repurposed for other items.

soap bar products brands discontinued


Sales are dropping quickly, especially among younger consumers. A market study found that shoppers between 18 to 24 say that bar soap is inconvenient, and is thought to be covered in germs. That’s why many are deciding to skip the bar and head straight for the bottled body wash. But the bar of soap does still live on for one group: men over the age of 60.

5. Volkswagen Beetle

If there is one car that is instantly recognizable, it has to be the Volkswagen Beetle. Between its cute, tiny size, its bright colors and its unique shape, the Beetle has landed itself into plenty of hearts and Instagram photo shoots. But make sure to snap pictures now, because the Beetle’s success has been steering in uncertain directions in the U.S.

Beetle Volkswagen products brands discontinued


The Beetle has been having an on-and-off relationship with American markets since the 1940s, sometimes taking small breaks from sales. Most recently, Volkswagen announced that would be happening again in 2019, along with a Final Edition of the car. Still, Beetle lovers can still hold out hope that they might see their favorite car driving dealership sales again in a few years.

6. Budweiser

Every king can only reign over his kingdom for so many years. That statement is even true when it comes to “The King of Beers.” It seems that this king may be losing its crown, and has fallen to number 4 on the list of best selling domestic beers.

Budweiser products brands discontinued

Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images

There are a few reasons why Budweiser has seen its sales drop. Much of it has to do with just how many options are out there, in different flavors, sizes, and nutritional choices. With lemonade, seltzer, cider and ice tea alcoholic options hitting shelves, people are ditching the Budweiser taste and getting a little more creative. We’ll pour one out to that.

7. Tiffany’s

Soon we may be seeing less of Tiffany’s iconic turquoise-blue bags (and don’t try to make your own, the brand actually trademarked the signature color). Over the last few years, the legendary company’s stock has gone down 20% and sales have not picked up. But there’s still a glimmer of hope for the luxury jeweler.

Tiffanys products brands discontinued


Tiffany’s has hired some new management to help with a rebranding effort, and are boosting their online presence. Trends in consumer culture are going against the company’s design. Shopper are not spending as much on jewelry anymore, especially those flashy diamond engagement rings. So stock up on some sterling silver bracelets, because soon they may be much harder to get your hands – or wrists – on.

8. iTunes

This one might be hard to hear. Cue some sad, depressing music, because iTunes is officially over. That’s right, everyone’s favorite one stop shop for music, movies, podcasts, television shows, games and more will close its virtual doors, as the latest iOS update will no longer include the umbrella iTunes store on Apple computers.

itunes products brands discontinued

Justin Sullivan/Getty Images

Instead, Apple users will see the store split up into three smaller stores. Those stores will now include Apple Music, Apple TV and Apple Podcasts. For anyone doing their music shopping on iTunes, there will still be the option of Apple Music, but you’ll have to go elsewhere to download those podcast favorites.

9. Crocs

Love them or hate them, Crocs once had a huge moment in American fashion. Well, maybe the word fashion is debatable, but people were buying these foam clog shoes and wearing them in situations that did not involve camping and gardening. In 2018, the company announced they would be closing 180 stores.

Crocs products brands discontinued

David Silverman/Getty Images

There are a few reasons for Crocs’ step down in success. First, the foam footwear is just too durable, meaning that people buy one pair and tend not to need a replacement for a long time. There are also a few cheaper options from knockoff brands (we will call them Crocoffs). Crocs have introduced a few more styles to boost sales, but the jury is out on whether that will be enough for the brand to step up sales. 

10. Harley Davidson

For the last few years, motorcycles have been stalling the the markets. The sales of these bikes have been dropping steadily. It seems that younger people on the go are not as enthused by hopping on a road hog as their parents, or older generations, have been. And this trend is hurting no one more than America’s most popular and iconic motorcycle brand, Harley Davidson.

Harley Davidson products brands discontinued


Analysts predict that motorcycle sales will continue to fuel down as many people are increasingly choosing to take Ubers, public transportation, and regular gear bikes to their destinations. And with the rise of electric scooters and bicycles, there’s no telling if those modes of transportation will pedal people one step closer to the motorcycle option, or whether they’ll overshadow them completely.

11. Jell-O

“There’s always room for Jell-O” used to be a widely-recognized phrase. But in today’s competitive market, there might not be room anymore for this classic dessert in American pantries. Jell-O might become another victim of America’s seemingly new-found preference for buying healthier, fresher foods.

Jello products brands discontinued

Irfan Khan/Los Angeles Times via Getty Images

The jiggly treat is hoping to get a face lift by introducing some new, fun products to get the younger audience once again hooked on Jell-O. Those products include an edible slime that is just as fun to play with as it is to eat. What else is in danger of meeting its end, you might ask? Read on to hear some more classic favorites that are on their way off of shelves.

12. Aeropostale

Aeropostale has been playing a “will it, won’t it” game for several years. By that we mean that the fashion brand announced in 2016 that it had filed for bankruptcy and closed 154 stores. Then again, a year later it reopened 500 stores that had previously been closed. So what is the deal?

Aeropostale products brands discontinued


Turns out that Aeropostale has been seeing a lot of competition. Not only does it have to worry about old competitors Abercrombie & Fitch and American Eagle, but now there are a ton of other apparel brands targeting the same market. Fortunately for the brand, they’ve gotten some new investments and have been able to reopen some stores. Still, nothing’s certain.

13. Old Country Buffet

There are some days where we can not figure out what exactly we’re in the mood to eat. For those days, nothing says “something for everyone” like a trip to the Old Country Buffet. Seriously, there’s everything there. And the ice cream buffet is basically what we imagine heaven looks like.

Old Country Buffet products brands discontinued


But that could all be over pretty soon, and is already gone from many states where it once operated. In 2016 and 2017, the American-style buffet chain closed the doors on many of their locations. Nowadays there are only about 20 branches still open. So make sure to take extra portions during your next Old Country outing.

14. Cereal

We are not going to spoon feed this one, so we’ll get right to the point. People these days just are not eating cereal like they used to anymore. In fact, sales for all cereals – from General Mills to Kelloggs – reportedly dropped about five percent from 2009 to 2014. But cereal makers are milking the profits for all they are worth to avoid completely shutting their doors.

products brands discontinued


Apparently younger consumers just cannot be inconvenienced to eat cereal. Many surveyed – almost half of Millennials in a market study – said that cereal is just too tedious to eat, and that they would rather take their morning meal on the go. They also said that cereal was annoying to clean up after. Apparently, washing a bowl and a spoon has become strenuous.

15. Claire’s

There is arguably no more popular place to get an ear piercing than Claire’s. At one point, it seemed like almost everyone was going there to get a piercing. The jewelry and accessory chain claims to have pierced over 100 million ears since its establishment in 1978. That’s a whole lot of rhinestone studs.

Claires products brands discontinued


Apparently the once-ubiquitous mall staple has been running low on ears to pierce, though, and all those free piercings have burned a hole in their pockets. Their stock has been dropping for a few years and Claire’s has had to close its doors at a various mall locations. In 2018, the company declared bankruptcy, so more stores are likely to close in the future.

16. Kodak

When most people think of Kodak, it’s more than likely that a camera would be the first thing that comes to mind. But lately, Kodak has taken a step from its traditional area of expertise and has begun dabbling in the cryptocurrency market. And let’s just say that consumers are a little confused.

Kodak products brands discontinued

Craig F Walker/The Boston Globe via Getty Images

Kodak launched KodakCoin as a way for photographers to get paid for the use of their images. And while the move temporarily helped their stock, KodakCoin has not really taken off in the way that investors had hoped. As for its namesake cameras, Kodak sold its patents. Nowadays, consumers will probably encounter Kodak cameras less frequently, unless they’re hitting the used electronics stores.

17. SlimFast

While SlimFast used to be the leading brand in weight loss products, it seems that it now has some heavy competition. There are now tons of options for anyone who wants to slim down quickly that let consumers pick beyond the shakes and drink mixes that SlimFast has to offer.

Slimfast products brands discontinued

Charley Gallay/Stringer/Getty Images

The company was sold off for $350 million in 2018. But before anyone thinks that is a huge amount, consider the fact that it was previously sold in 2000 for slightly over $2 billion. As the company’s time in the spotlight seems to be fading as fast as waistlines, they’ve started to offer other options to their apparently slim lineup, but customers are weighing in by choosing to buy their supplements elsewhere.

18. Chef Boyardee

There was nothing easier than coming home from a long day, opening up a can of Chef Boyardee, and having dinner ready in just a few minutes. Oh, the simpler times. Today, while shoppers are concerned with the amount of time it takes to prepare a meal, they are also concerned with the ingredients in their nightly meals. And that is bad news for Chef Boyardee.

products brands discontinued


Once the king of the canned pasta craze, shoppers are now steering clear of many canned foods, looking for fresh options instead. Chef Boyardee has tried to compete and even changed its formula to include a healthier set of ingredients, but that also means that the price per can is going up.

19. Campbell’s Soup

Once a truly iconic staple of any food pantry across the United States, Campbell’s is now watching its star fade as its cans of soup are sitting longer than expected on grocery store shelves. But what exactly caused this fall from grace? We don’t want to label it, but the reasoning might actually relate to the can’s iconic label.

Campbells Soup products discontinued

Remi Benali/Gamma-Rapho via Getty Images

Grocery shoppers seem to increasingly lean towards purchasing organic soup options, or going the homemade route. Campbell’s has tried to respond to the falling sales by releasing some organic options, but those aren’t exactly flying off the shelves. So stock up if you love your grilled cheese with a side of Campbell’s tomato soup. If the brand doesn’t adapt, it could be on it’s way down the drain.

20. Diet Pepsi

Some of us can remember the days when Diet Pepsi was considered to be the healthier option for anyone looking to watch their weight, but also wanted the satisfaction of a cold, sugary drink. Well, we are here to tell you that those days are now in the past.

products brands discontinued


Diet Pepsi sales are dropping just about everywhere (and their rival cousin, Diet Coke, is also seeing the drain in sales). Part of that fizzle out is due to perceived fears around the effects of sugar substitutes. But it seems that many shoppers who would once pick the diet option are, instead, choosing healthier drinks with some new, exciting, all-natural flavors instead.

21. Department Stores

Department stores used to be a one stop shop for anyone looking to pick up makeup, perfume, clothing, home goods and everything in between. Sound like a familiar concept? Well, maybe that’s because the Internet offers the same convenience and variety, and shoppers don’t even have to get off the couch.

Department stores products brands discontinued


The Internet shopping boom explains why many department stores are having to close their doors and/or pivot their attention to online sales. Department stores are starting to host pop-up options for designers to feature their brands in stores for a limited time. But pretty soon, it is possible that department stores themselves might be around for a limited time.

22. Costco

Bulk warehouse club goods are a concept that is so American, they should probably be put into the tour guide books. These mecas of consumerism have everything from gigantic boxes of paper towel rolls, to boxes that contain 200 pizza rolls. And while, right now, they might be a shopping attraction, they may soon become a relic of the past.

costco products brands discontinued


Shoppers, especially young consumers, are going to places like Costco less and less frequently. There just does not seem to be the appetite to shop in bulk when many young adults are cooking just for themselves and using enough paper towels for just one person. We hope this bulk shopping trend keeps up, if only for the free samples.

23. Fiat

Fiat used to be a popular, chic option for many an American consumer looking for a more compact, yet classy car. But it seems that less people are looking for that nowadays. At least, that’s what the company’s bottom line seems to be saying. The Italian automotive company announced that it would pull the brakes for the most part in U.S. markets.

Fiat products brands discontinued


Fiat will continue to sell its cars in Europe, so it’s not like they are disappearing completely. But in the United States, car shoppers tend to be more inclined to buy bigger, more “practical,” cars, like SUVs. Because of that, Fiat has started introducing SUV options, but they have yet to pick up speed in the U.S. as much as other auto brand offerings.

24. Chevrolet Cruze

There was once a time where it seemed that a Chevrolet Cruze could be found on basically every road. And it is not just in our heads, the Chevy Cruze used to be the company’s most popular and best selling car. So it comes as a surprise that the Cruze is being discontinued.

Chevy Cruze products brands discontinued


It turns out that as the Cruze gained popularity, other auto companies began coming out with their own versions of the crossover vehicle. All that competition drove down sales, and so Chevrolet put the red light on further production. But have no fear, just because the Cruze is off the road for now might not mean that it is driving into the sunset forever.

25. E-Book Readers

Well, to be honest, books were always way better, right? Jokes aside, sales of Amazon’s Kindle and the Barnes & Noble’s Nook have been declining, but this doesn’t mean that people are going old school; it simply means that people are reading less altogether. On the other hand, while print books are surprisingly still doing well, it seems that the death of E-readers is a result of bigger and better smartphones.



The world of print and digital have found a harmonious balance for the time being, but E-readers doesn’t quite fit in and are just becoming an unnecessary accessory. One can just whip out a smartphone and read books, the news, and other texts off the screen. There is even a setting that takes away the glare and gives the same experience as an E-book.

26. Google +

That’s right, Google finally closed its social network. Turns out the platform just didn’t stand a chance against Facebook. It also meant that everyone who created a profile had to kiss it goodbye because with the deletion of the product, came the shutdown of all its pages and all photos and videos stored in the Google + album archive on April 2, 2019.


Mike Windle/Getty Images for Google

Google claimed it took the drastic decision because of very low usage and a struggle to upkeep the product in a way that satisfied consumers. Who knows, some believe the aforementioned was caused by a data leak in the platform that occurred in March, 2018, but that only came to light six months later.

27. Point-And-Shoot Digital Cameras

With the release of incredible quality cameras on smartphones, the need for the small and compact point-and-shoot digital camera has kind of become obsolete. If you are a pro-photographer you are most likely lugging around your full size cameras, but the rest of us laymen just need our phones to snap all our special moments and vacations in life. Who wants to carry a phone and a camera these days when you have amazing built-in ones on mobile phones?

Point and Shoot Digital Cameras

Pexels/Lisa Fotios

Ever since the iPhone was released in 2007, sales of point-and-shoot digital cameras declined. Unfortunately, these once-nifty devices are not following the course of laptops and TVs by finding ways to stay relevant. Casual users who take photos for social purposes don’t need high-end cameras nor do they need digital, so by 2030, these could probably disappear for good.

28. GPS Units

The Standalone GPS unit is another tech unit that is slowly dying out because of smartphones, like those produced by Garmin. Once upon a time Garmin was regarded to be the next best thing, when in 2007 it was voted the world’s top producer and seller of GPS devices for boat and cars.

GPS Units

GPS Units Flickr/Jazz Guy

But now the smartphone is your all-in-one device with everything built-in, including GPS applications, maps, and GPS chips. Consumers no longer need to purchase standalone GPS units to get the key functionalities because everything is now accessible via applications like Google Maps, Waze, Apple Maps, etc. Smartphones are literally the one-stop shop where once can find locations, directions, and information of events, stories, and attractions. So as it stands, only a very niche-specific market will need GPS units, like backpackers, hikers, and military personnel.

29. Cash Registers

While cash registers definitely have that old-school looking appeal like typewriters now have, their function in daily retail systems is becoming less and less significant. Retailers now have access to an array of different payment systems and technologies that surpass any cash register’s bells and whistles.

Cash Registers

Eamonn McCormack/WireImage/Getty Images

Cash registers are also becoming hard, costly, and inconvenient to maintain and manage, and some are not even connected to the Internet. Digital payment solutions and e-commerce are also threatening the mere existence of cash registers, and soon, they will be a thing of the past, or better yet, desirable items to purchase at vintage thrift stores.

30. Arabica Coffee

Coffee lovers, pay attention! Turns out that sweet, soft, and fruity tasting coffee you know and love might be replaced with a taste of bitterness, and by bitterness we mean no coffee at all, or at least of the type we are referring to: Arabica coffee beans.

Arabica Coffee


So while you sip that delicious and aromatic latte, we hope you are aware that you might have to travel further and wider for your morning caffeine fix. The reason: drought, flooding, and diseases are gravely affecting the source of our beloved coffee beans. The world currently consumes two billion cups a day; to keep that number we better take care of our environment.

31. iPhone XS

Apple decided to discontinue the iPhone X owing to the introduction of three newer phones and models. The weird part of the discontinuation is that the phone model actually sold really well, despite the rumors. In fact, according to the CEO Tim Cook, it was a top-selling iPhone.

iPhone XS

Pexels/Vinicius Wiesehofer

But sometimes we gotta make room for the new by tossing out the old, and this is the case with the iPhone X. After the launch of the iPhone XS, XS Max, and the XR, Apple decided it made sense to remove the X from the lineup. However, that doesn’t mean that the phone has completely made an exit yet. The device will still be available in developing markets.

32. MoviePass

It seems like the end is nigh for MoviePass after the movie theater subscription service plummeted to 225,000 members in April, 2019 after previously having over three million subscribers. MoviePass temporarily suspended its service in the name of creating some improvements for its members, but it might be possible that it won’t be enough.



MoviePass hasn’t indicated how long it will take to launch the changes to its product, but for now the service isn’t accepting any new members and the mobile app is down for the maintenance. Unfortunately, the ticketing service has been struggling for the past year, and it seems like it’ll have to put up a big fight to survive against the movie theaters’ own loyalty programs.

33. Landline Phones

It might not happen right away, but landlines are slowly but surely losing significance in the world. It’s only a matter of time before we cut the cord and solely rely on smartphones. Since 2013, two in five American homes no longer have landlines, but at least one mobile phone.



Most people now rely on their wireless and mobile phones for the majority of their calls. Even businesses are relying more on wireless alternatives like WiFi and voice over Internet protocol. It’s just proving more cost effective to stick to wireless communication, especially for long distance calls, and it saves people from setting up cables and wires.

34. Dial-Up Internet

You might love that old school sound of your dial-up modem connecting to a local ISP server through a telephone line. Perhaps it’s music to your ears? Well from now on you can associate the sound with rural America because high-speed internet has taken over.

Dial-Up Internet

Edwin Remsberg/VWPics/Universal Images Group via Getty Images

Less people access the internet via telephone lines, which is making it obsolete. It doesn’t mean it is not used at all, but according to Wikipedia, only three percent of the US population still have dial-up internet. What’s more, dial-up isn’t very cost effective. Most of the time the dial-up uses the landline minutes, and it can cost a lot depending on which internet providers are available in the area.

35. Kenmore

Kenmore used to be a household name. In fact, we are willing to bet that many Americans even grew up with at least one of their appliances in their household. And with the company name plastered on all of its refrigerators and other appliances, it was literally a name in every household.

Kenmore products brands discontinued


With the closing of Sears, Kenmore was already seeing their sales drop, but that was not the only reason. New “smart refrigerators” mean that Kenmore products might even be considered old school. A consultant said on CNN recently that Kenmore is like “the equivalent of a flip phone in the smartphone era.” Ouch. Now that’s criticism served cold.

Sources: Cheat Sheet, MoneyWise, Buzzfeed News

More in Everything Else

Copyright © 2020 Novelty Magazines Ltd. All rights reserved