Connect with us

Amusements

IKEA Is So Large That A Production Team Filmed There And No One Noticed

Updated

on

IKEA

If you’ve shopped at IKEA one thing is instantly apparent: the store is huge. Big enough to get lost in between levels, with directional signage being the only thing that rescues you from being endlessly turned around. However, if you really want to realize how big IKEA actually is, consider this: the store is so huge that over the course of a year a group of enterprising Hollywood creatives were able to film seven episodes of a soap opera in the store and no one noticed. That’s big.

 About The Soap Opera

The 2009 production was created by filmmakers Dave Seger and Paul Bartunek in a Burbank, California location of the Swedish warehouse chain. Titled IKEA Heights, it was a spoof soap opera that was filmed with a full cast and crew. Like any good soap opera, the story itself was full of the kind of melodrama that actors relish including an amnesia plotline, an out of control romance, and a murder or two.

With this kind of scope, the production couldn’t have been kept low key yet the filmmakers never notified the store about what they were doing. And the store never seemed to notice. Being located in California, maybe it wasn’t unexpected to see customers with cameras out and about. In that part of the United States, filmmaking is a part of life and embedded in the culture.

As a company, IKEA didn’t officially talk about the production until after it aired as part of a nonprofit film festival that reached both Los Angeles and New York City. Upon airing, the film received some degree of public recognition. It ran for 8 months and received an IMBD rating of 7.9 stars. The national publication Entertainment Weekly even reviewed it in a short but positive review titled “This week in guerrilla filmmaking“.  That’s pretty nice recognition for such an unconventional, low-budget production.

IKEA’s Reaction

Overall, the store took the filming pretty well — once they acknowledged that it happened. While they appreciated the movie’s sense of humor, which is in line with the kind of humor they try to have in their own marketing, they indicated they would have liked it if the filming process had gone through proper channels. They weren’t thrilled with the unauthorized use of IKEA’s space, and likely its brand name, (though that last part wasn’t explicitly said.)

It stands to reason, however, part of the fun of the film appears to be precisely the fact that it was able to proceed unnoticed. If it had gone through proper channels, it probably wouldn’t have turned out the same.

The Filmmakers Have A Strong Track Record Of Production

Despite what you’d expect with such a non-traditional filming approach, IKEA Heights isn’t the filmmaker’s first effort. Far from it. In fact, one of the people on the show’s team of writers, Tom Kauffman, is the writer for the beloved series Rick and Morty. The fuller team of writers and actors had also worked together on previous productions including the Our Robocop Remake and the Our Footloose Remake.

Check Out The Series For Yourself

If you want to see what all the fuss is about for this series, it isn’t that difficult to access. Each episode is so short and entertaining that, like any snack candy, it is pretty easy to binge. And each one tastes just a little better if you can pair it with some of the take-home treats (meatballs, anyone?) from the store’s “To Go” section.

When you’re ready, check out the first episode here, on YouTube:

Amusements

The Secret to Long Life Is A Lot Naughtier Than You Think

How long will you live? According to the Centers for Disease Control and Prevention, the average life expectancy for an American human is 78.6 years. What if you're not satisfied with that? How can you live an extra-long life, deep into your 90s or even beyond the century mark? Centenarians have answered that question in dozens of ways — from...

Published

on

Continue Reading

Amusements

Sick Of The Round Table, This DIY Knight Took Matters Into His Own Hands

When you’re renting, you can get by with that plain kitchen table from IKEA, but once you’ve purchased your own home you can’t do that anymore. One Imgur user, Midnight XII (we will call him Mark for the purpose of this story), thought just that, when he finally decided to ditch his lame kitchen table for something far more functional, not to mention unique.

Published

on

Continue Reading

Amusements

Musicians Give Live Balcony Performances During COVID-19 Pandemic, Sending Messages Of Hope

The COVID-19 pandemic has altered our entire lives—from how we work, education, meals, social gatherings, and more. Every industry has been affected by the pandemic, including musicians. Concerts and musical performances are canceled, which can hurt a musician’s career and income. But during this pandemic, musicians have turned to a new performance venue: balconies. A balcony might not be a...

Published

on

Continue Reading