If you’re a fan of sustainable companies, then you’ll probably want to support LEGO. That’s because they’ve achieved their goal of running on renewable energy three years before they had planned to. And they gained a spot in the Guinness World Book of Records in the process. Find out how LEGO broke records by reaching 100% renewable energy.
LEGO has basically become the Prius of children’s toy manufacturers. That’s because they’ve completed their offshore wind farm off the coast of Ireland. The super advanced wind farm uses 258 megawatts of energy. In true LEGO fashion, the company constructed a gigantic, life-sized LEGO wind turbine to commemorate their victory. Not only that, but they accomplished their mission several years ahead of schedule.
About their environmental commitment, LEGO CEO Bali Padda said, “We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm.” Surprisingly, this is not the only time that LEGO has dabbled in renewable energy. The company also owns about one-third of the German-based Borkum Riggrund 1 offshore wind farm, and 25% of the newly-minted Burbo Bank.
Put The Pieces Together
Fortunately, LEGO has a long future of renewable energy ahead of it. In fact, LEGO CEO Padda confirmed this fact when he said: “Together with our partners, we intend to continue investing in renewable energy to help create a better future for the builders of tomorrow.” Padda proved his point when his company built the world’s largest brick wind turbine entirely out of LEGOS!
Yes, you heard that correctly. LEGO has literally made history by breaking the Guinness World record for building the biggest LEGO brick turbine ever. In fact, the impressive feat was created from over 146,000 LEGO bricks. It took the LEGO team approximately 600 hours to complete, transport, and reassemble their creation at the Liverpool ONE shopping center in England. The massive structure was then measured by officials using a measuring tape and a hydraulic crane. If you ever wanted to visit the LEGO wind turbine, it’s officially been moved to the LEGOLAND Winsor Resort in England.
For those wondering why LEGO has gone through such pains to promote renewable energy, it’s all about teaching future generations the power of sustainability. Padda confirmed this with his latest LEGO statement: “We see children as our role models and as we take action in reducing our environmental impact as a company, we will also continue to work to inspire children around the world by engaging them in environmental and social issues.”
To highlight Padda’s point, LEGO released its first sustainable set of plant-based bricks made from sugar cane in 2018. Several months later, they launched their LEGO Creator Expert toy, which is literally a miniature, functioning wind turbine for kids. The visionary company is well on its way to achieving its new goal: to provide 100% environmentally-friendly packaging and merchandising by 2030. Talk about progress!
Social media response has been extremely positive!
Facebook user Jason Woodroofe optimistically wrote “Lego will save the world. There will be solar powered flying cars made of Lego before you know it”
Facebook user Mikkel Wengel gleefully posted, “And they’ve also just renewed their certificate with WWF to reduce their carbon outlet with 10% ??”
Facebook user Thomas R Kayondo happily shared “they could radically increase efficiency of wind turbines, you just might never know”
Facebook user Alan Mead joked “Now the sets are going to be made of plant based plastics does that mean we can grow our own bricks now ??”
Facebook user Aditya Gadre cracked up “How am I going to fit this set in my display case…??”
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