Is The Lucky Charms Beer Magically Delicious? Check Out These Wild Brew Flavors You Won’t Believe Exist
If you think you know everything that beer can be, do yourself a favor and reconsider. Beer can go far beyond the typical light lagers that many drinkers have come to know. Better yet, during the holiday season, craft brewers accelerate their experimentation with delicious results.
St. Patrick’s Day Lucky Charms Beer
A St. Patrick’s Day specially-crafted beer was released by Norfolk, Virginia’s Smartmouth Brewing Company on March 2nd, 2019. The 6.6 percent beverage includes dehydrated marshmallow bits from the cereal and additional toasted marshmallows added by the brewer. The beer works because the sugar from the marshmallows ferment in the same way that sugar from malted grain does.
It’s worth noting that this beer is also selling like hotcakes. One illegal online sale reached more than $400 for four cans. That’s undoubtedly a magically delicious price. Social media reactions, however, were mixed. The Twitter account for Money Magazine tweeted, “This Lucky Charms-flavored beer will take you back to your childhood.” While Twitter user Rob_Sheridan admitted: “I want to be disgusted, but I am so curious…”.
Halloween Count Chocula Beer
In Fort Collins, Colorado brewers wanted to celebrate Halloween with a brew made with everyone’s favorite heritage vampire cereal.
The beer quickly attracted notice and in the competitive craft brewing industry, that’s rarely a bad thing. Local news outlets covered the beer and that converts to a higher profile for the brewery.
Yes, There’s Even An Easter Peeps Beer
It turns out, candy work just as well in craft beer as cereal. In 2015, a Golden, Colorado craft brewery located just down the street from Coors beer made the first Easter beer using Peeps. The bestselling beer received coverage on local news, and national outlets NBC and USA Today. Since it was first made, other breweries have followed suit, making craft beers of their own.
Craft brewers are often known for creativity and innovation. Let’s hope that craft brewers will continue to try new things and make the kinds of beers that others will enjoy drinking— or at least talking about.
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