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People Are Doing Blindfolded ‘Bird Box Challenges’ And Netflix Is Warning That It’s A Really Bad Idea

It’s always something. There was the ice bucket challenge. Then people started eating Tide Pods. So what’s the next big fad? I’ll tell you. People are making videos and memes inspired by Netflix’s breakout film, The Birdbox, which means they’re filming themselves doing things blindfolded. And blindfolds + not super smart people = danger.

Sandra Bullock Will Give You Nightmares

Well, not Sandy, specifically. But her character’s journey in the original Netflix movie, The Bird Box, might keep you up at night. Set in Northern California, the film is a post-apolocalyptic thriller based on author Josh Malerman’s novel of the same name.

When an unknown spirit infests communities, inspiring mass suicide, the remaining humans try to survive by keeping their eyes shielded from exposure to the menace. That means — you guessed it — they wear blindfolds.

The Bird Box Challenge

The movie has been a big success. During its first week, it broke a record of over 45 million views. This has inspired a viral video challenge — The Birdbox Challenge — which may give Netflix some free publicity, but might also result in bodily harm! People are posting videos of the challenge, in which they venture out into public spaces wearing blindfolds.

There’s bumping into things, falling, destroying property, taking out Christmas trees, and the list goes on. On Good Morning America, Michael Strahan attempted his own Bird Box Challenge by putting lipstick on co-host Sara Haines while blindfolded.

Netflix Responds

It’s only a matter of time before some challenger steps into traffic in front of a Peterbilt. Even though Netflix was enjoying the free publicity — who wouldn’t? — the danger of the blindfolded stunts was apparent.

In a tweet on January 2, the streaming company encouraged followers in all caps, “PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” They continued, “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” Thanks, Netflix! Noted.

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Copyright © 2019 Novelty Magazines Ltd. All rights reserved

Copyright © 2019 Novelty Magazines Ltd. All rights reserved