People Are Doing Blindfolded ‘Bird Box Challenges’ And Netflix Is Warning That It’s A Really Bad Idea
It’s always something. There was the ice bucket challenge. Then people started eating Tide Pods. So what’s the next big fad? I’ll tell you. People are making videos and memes inspired by Netflix’s breakout film, The Birdbox, which means they’re filming themselves doing things blindfolded. And blindfolds + not super smart people = danger.
Sandra Bullock Will Give You Nightmares
Well, not Sandy, specifically. But her character’s journey in the original Netflix movie, The Bird Box, might keep you up at night. Set in Northern California, the film is a post-apolocalyptic thriller based on author Josh Malerman’s novel of the same name.
When an unknown spirit infests communities, inspiring mass suicide, the remaining humans try to survive by keeping their eyes shielded from exposure to the menace. That means — you guessed it — they wear blindfolds.
The Bird Box Challenge
The movie has been a big success. During its first week, it broke a record of over 45 million views. This has inspired a viral video challenge — The Birdbox Challenge — which may give Netflix some free publicity, but might also result in bodily harm! People are posting videos of the challenge, in which they venture out into public spaces wearing blindfolds.
There’s bumping into things, falling, destroying property, taking out Christmas trees, and the list goes on. On Good Morning America, Michael Strahan attempted his own Bird Box Challenge by putting lipstick on co-host Sara Haines while blindfolded.
It’s only a matter of time before some challenger steps into traffic in front of a Peterbilt. Even though Netflix was enjoying the free publicity — who wouldn’t? — the danger of the blindfolded stunts was apparent.
In a tweet on January 2, the streaming company encouraged followers in all caps, “PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” They continued, “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” Thanks, Netflix! Noted.
More in OMG!
Missing Microchipped Cat Gets Reunited With Owner After 9 Years
Mike Marshall was ecstatic to hear that his missing cat had been found. As originally reported by Wales Online, a very...June 13, 2019
Friends Thought These Women Looked Similar, But It Was Far From The Only Thing They Shared
When Rachelle Dyer decided to move across the country for a job opportunity, she believed she was doing the right thing...June 13, 2019
Hidden For Years, The Discovery Of This Mysterious Formation Led To A Remote Nation Unlike Any Other
It's like something out of a fantasy film! All the way in Sweden, in a usually quaint and peaceful area, lies...June 12, 2019
Photos Showing That The Office Can Be All Play And Little Work
People don’t usually associate the nine-to-five office job with a barrel of laughs. The first few things that usually enter their...June 11, 2019
This Japanese Man Bounced Back From Depression By Turning Into A Bodybuilder
What would you do if your wife left you unexpectedly? Most people would curl up in a ball of self-pity (and...June 10, 2019
Chinese Man Hailed A Hero For Catching 2-Year-Old Boy Who Fell From A Building
Sometimes, you’re in the right place at the right time. That couldn’t be truer for Tonik Turghanbek, who saved a young...June 8, 2019
Food Truck Facts: Things To Know Before You Place Your Next Order
You’re at a music festival, a street fair or maybe in the parking lot of your favorite brewery. You’re hungry and...June 6, 2019
Hungry 5-Year-Old Gets McDonald’s Delivery From Police After Calling 911 With His Order
Have you ever been so hungry that you determined it to be an emergency? Well, a five-year-old Michigan boy’s craving for...June 5, 2019
Meet The Rescue Dog Who Loves To Recycle
When it comes to taking care of the planet, reducing waste and managing trash is one of the best-known things that...June 4, 2019