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Social Media Users Dig Up How Shampoo Commercials Are Made, And It Explains Why Your Hair Never Looks As Good


Shampoo ads give us all major hair envy. The models on the screen look like every strand of their hair is perfect, and they have more volume than we lay people could ever achieve. How do shampoo commercials pull off these larger than life looks? Spoiler alert: Green screens are used!

How The Discovery Was Made

The commercial industry doesn’t go around advertising all of its secrets. @Okolnir is a Canadian manga artist and twitter user. The artist was looking up information on how to draw hair in motion, but what was found is even more amazing.

Today

Okolnir stumbled across behind-the-scenes photos of a shampoo commercial in the making. As we all know, in shampoo commercials a model usually stands in front of the camera talking about all the great benefits of the shampoo while her hair blows around. When the hair stops blowing, every strand seems to fall perfectly back into place.

How It Works

Those luxurious hair-blowing-in-the-wind scenes are usually filmed with a green screen backdrop and three people in front of the camera. One person is the model with the fabulous hair, and the other two people are extras wearing green screen bodysuits.

Distractify

The green screen extras were so accurately described as “green ninjas” by Twitter user @LonelyGeekess. The ninjas stand on top of crates or stools that are also draped in green screen material. They also have green sticks in their hands, and they use green sticks to hold up the model’s hair.

They Don’t Use Big Fans

The model’s hair is actually being moved around using green sticks. Through the magic of green screen, all we see on the other side of the camera is the movement.

Jezebel

Everything is not always as it seems, and shampoo commercials are far from what we expected. Disclaimer: No fans are used in the making of a shampoo commercial.

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