How Tinder Had A Hand In The New Diverse Couple Emoji Selection
Love has no boundaries. Regarding the rising popularity of using emojis to communicate, it’s crucial that available pictographs are inclusive. The love and dating company, Tinder, spurred the creation of new interracial couples for all types of relationships. Over 50,000 supporters participated in a Tinder-created petition which pushed Unicode to make interracial emojis a reality in 2019.
In The Name Of Love
Prior to this year’s release of the increasingly diverse emoji offering, emojis representing people of color and people with disabilities were released to the public in 2015. After much outcry for representation of non-heterosexual couples, additional emojis were also added.
Strangely enough, emojis representing interracial couples had yet to be created, despite the surge in mixed-race dating, marriages, and kids. Emojis are an excellent way to get the point across in a text message or online post, and visibility of all types of people and relationships is essential.
Making The First Move
The dating app Tinder saw a tremendous need for its users to have improved visibility. The company also conducted a study connecting online dating and an increase in interracial couples. In February 2018, Tinder kicked off their successful #represent campaign, which petitioned the Unicode Consortium to be more inclusive.
Tinder’s CMO, Jenny Campbell made a statement, “Tinder advocates for the freedom of people to live how they want to live and love who they want to love.” More than 50,000 people signed Tinder’s petition over a year, proving all love deserves to be represented. People around the world raised their voices in a concerted effort, joining Tinder’s campaign for new emojis.
People got to see a sneak peek of 230 different adorable emojis celebrating love in all its forms. Finally, couples can select an emoji that better shows how they love, ranging in skin tone and gender.
The released emojis show different couples holding hands, with bright smiles and eyes to match. Love is diverse and wonderiful— now new emojis can reflect that diversity and match that warm and fuzzy feeling.
More in OMG!
‘Superhero’ Air Force Sgt. Saves Baby On Way To Award Ceremony For Heroism
Some people know what they want to do when they grow up, and they naturally seem to have a penchant for...October 19, 2019
Good News, Retro Fashion Fans: Tie-Dye Is Apparently The Latest Throwback Trend That’s Back In Style
Some fashion trends disappear for a few years—maybe even for multiple decades. But then teenagers learn about the vintage style and...October 19, 2019
This Lottery Winner Has ‘Mystifies Everyone’ For Living In Humble Trailer
Some say it’s easier for a person to be struck by lightning than to win the lottery. Bob Stuart of Kennebunkport,...October 18, 2019
Watch Out For This Slithering Selection Of The World’s Most Deadly Snakes
It seems as though there's a pretty strong divide when it comes to snakes - but whether you love the slithering...October 17, 2019
‘Majestic And Fearsome:’ The Harpy Eagle Looks Like A Fictional Creature, But It’s The Real Deal
The animal world has some species of birds that simply defy explanation, and you’re about to meet one of them. The...October 16, 2019
How These Fans Rode All 46 Disney World Rides In One Day Without A FastPass For The ‘Parkeology Challenge’ 3
If you had one day at Disney World, what rides would you choose to go on? Well, you might not have...October 13, 2019
Woman Goes Into Labor On Halloween, Only To Have ‘The Joker’ Deliver Her Baby Girl
Giving birth on Halloween is more of a treat than trick, but one mother was in for a bit of both....October 12, 2019
When This Nun Walked Into A Hooters, She Didn’t Expect To Spur A Round Of Applause After Using The Bathroom
One afternoon, a nun walked into a Hooters restaurant to use the bathroom. Yeah, it does sound like the setup of...October 11, 2019
Mom Snaps Selfie From Daughter’s College Dorm Room, But Ends Up Regretting It
Deanna and McKenna Pilling were about as close as any mother daughter duo could get. So when McKenna left the family’s...October 10, 2019