How Tinder Had A Hand In The New Diverse Couple Emoji Selection
Love has no boundaries. Regarding the rising popularity of using emojis to communicate, it’s crucial that available pictographs are inclusive. The love and dating company, Tinder, spurred the creation of new interracial couples for all types of relationships. Over 50,000 supporters participated in a Tinder-created petition which pushed Unicode to make interracial emojis a reality in 2019.
In The Name Of Love
Prior to this year’s release of the increasingly diverse emoji offering, emojis representing people of color and people with disabilities were released to the public in 2015. After much outcry for representation of non-heterosexual couples, additional emojis were also added.
Strangely enough, emojis representing interracial couples had yet to be created, despite the surge in mixed-race dating, marriages, and kids. Emojis are an excellent way to get the point across in a text message or online post, and visibility of all types of people and relationships is essential.
Making The First Move
The dating app Tinder saw a tremendous need for its users to have improved visibility. The company also conducted a study connecting online dating and an increase in interracial couples. In February 2018, Tinder kicked off their successful #represent campaign, which petitioned the Unicode Consortium to be more inclusive.
Tinder’s CMO, Jenny Campbell made a statement, “Tinder advocates for the freedom of people to live how they want to live and love who they want to love.” More than 50,000 people signed Tinder’s petition over a year, proving all love deserves to be represented. People around the world raised their voices in a concerted effort, joining Tinder’s campaign for new emojis.
People got to see a sneak peek of 230 different adorable emojis celebrating love in all its forms. Finally, couples can select an emoji that better shows how they love, ranging in skin tone and gender.
The released emojis show different couples holding hands, with bright smiles and eyes to match. Love is diverse and wonderiful— now new emojis can reflect that diversity and match that warm and fuzzy feeling.
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