Now, this is a challenge that everyone should get behind. A man in Arizona recently pushed for the next generation to take pride in their communities and help clean up the areas around them. With one Facebook post, an old challenge resurfaced and is slowly but surely making a serious impact on pollution.
Call To Action
In a world where social media drives culture and trends, we see all kinds of challenges. The Ice Bucket Challenge. Planking. The “In My Feelings” Challenge. Most recently, there’s even a challenge that has parents slapping their babies in the face with cheese. Go figure.
Well, Byron Román (above) used the viral challenge trend as an opportunity to do something good. He challenged teens to participate in the “Trashtag Challenge.” he shared on Facebook, “Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it.”
After he posted the challenge in early March, it quickly went viral. Since then, the post has gotten over 100,000 likes and 332,000 shares. However, people haven’t just been sharing and moving on with their lives. Many are actually doing something about it.
Using the hashtag, #trashtag, the movement has spread from Facebook to other social media platforms including Twitter, Reddit, and Instagram. People from all over the world are getting involved! “Here’s an area near Chuuk’s airport that we spent the morning taking care of w/ a total of 147 55gal trashbags mainly filled with beer bottles & beer cans,” shared Twitter user @bbydreann with the above before-and-after-shots. “We hope this says something to people who really care about our island
The #trashtag movement actually began a few years back in 2015. Outdoor gear company UCO launched the campaign to encourage people to do a better job of taking care of our planet.
Byron’s post was able to breathe new life into the initiative which he’s happy to see. “I was just looking to add a positive message,” he said in an interview with the Weather Channel. “The message resonated with many around the world, so I guess I inspired more than just my social media friends.”
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